Creating strategies and products that take you somewhere different from the competition by delivering unexpected but relevant solutions for the future.

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Gatorade | T

he future of sports fuel

As their long-term innovation partner, we are helping to build a pipeline of products that grow the brand beyond hydration and into sports fuel. “The best long-term innovation approach I’ve seen in 15 years at PepsiCo”, Senior Vice President, Gatorade.


Think | A modular world

We imagined a world where more adaptable and experimental products could come to market. Enabled by Google’s Project Ara open hardware platform, it transformed product development from an expensive, bespoke and often slow-to-market process.

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Jaguar Land Rover | Future in car interactions

You can have the most features with the best technical specifications, but if the driver and passenger experience doesn't reach the same levels of excellence, then it counts for nothing. We’ve worked with Jaguar Land Rover to approach driver and passenger interactions from different perspectives…with remarkable results.

Kolon Sports | Smart survival

Designed to save life in an emergency during extreme outdoor activities. We worked with mountaineers, a professor of human thermodynamics, a Special Forces operative, the Fire Service and a polar explorer to inform and inspire the jacket system we created. It sets the standard for the future of wearable technology in extreme outdoors environments.