Iconic product design, optimised for both e-commerce and in-store channels.
"Over many years, Seymourpowell have helped and guided us, creating new designs which meet our expectations and segue with the needs and desires of our customers, all the while nurturing and respecting the Dualit brand... Domus is a great example of that."
Challenge
Dualit have long-held iconic heritage as a high-end staple of the British kitchen, but in a hyper-competitive market, we helped them cut through to engage a new generation of shopper.
Insights
Modern shopping behaviours mean products need to be optimised for online browsing, as well as achieving stand-out success in traditional retail channels. We helped Dualit deliver contemporary style in a kettle and toaster set which resonates with a new audience.
Outcome
The kettle and toaster designs combine the iconic DNA which Dualit is known for, with a pared back purity in softly curved stainless steel pressings, giving their classic values a contemporary clarity and homely presence. The Domus range is as unmistakeable on a kitchen worktop as it is online in a web-store thumbnail.
Client
Dualit
Capabilities
Concept Generation
Industrial Design Development
Technical Forensics & Manufacture Expertise
Production Drawings
