Accessible beauty: designing a timeless new approach for the luxury bathroom sector.
Dea is a holistic experience. Each element works with you and for you, to create an atmosphere of complete serenity.
Challenge
Ideal Standard wanted to enter the luxury bathroom space, but they needed to do it in the right way, staying true to their brand values of functionality and usability.
Insights
We weren’t swayed by shorter-term trends of stark, geometric minimalism which often compromises functionality. We saw a space in the market to take a more human approach to make the Dea range truly desirable by addressing the real needs of people.
Outcome
Dea is very much a high-end range: aspirational and sophisticated. Everything is thought through with great care and integrity to make each element work perfectly together. We provided ample space to store the beauty products which make people feel good in their bathroom. Providing a canvas for self-expression allows customers to create a more human bathroom environment: offering colour variation is a key part of that. The range is designed to work equally well in a small room, offering a luxurious solution for everyone.
Client
Ideal Standard
Capabilities
Future Forces Tracking
Future Lifestyles & Persona Creation
Market Analysis & Competitor Benchmarking
Visual Language & Guidelines
Industrial Design & Development
High Definition Visualisations
Technical Forensics
Manufacturing Knowledge
Supplier Engagement
