More than an exterior, interior or seating solution. We integrate product, brand, service and environment into functional and seamless experiences for both passengers and staff.


Flytoget | T

he passenger journey

We helped Norway’s favourite brand, Flytoget, deliver a seamless experience across all touch points of the airport express service in Oslo. From a new brand identity through to a culturally inspired interior and exterior for their new fleet of high speed trains.

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Ford Motor Co. | A-ha moments

We’ve worked with Ford for many years creating ‘Why Buy?’ features across their vehicle range. Observing people in their natural environments to understand needs and desires, we deliver ‘A-ha’ moments that resonate with users. Making drivers smile and daily experiences more pleasurable.

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First Spaces | Prescient experiences

First class air travel is about the provision of a faultless experience. Our ‘first spaces’ concept achieves this through accommodation inspired by contemporary boutique hotels, the delivery of a ‘prescient service’ enabled by new technologies and a new expression of contemporary luxury.


Angel Trains | Insightful rail refurbishment

The UK’s largest ROSCO needed to ensure their legacy fleets were desirable for future franchise opportunities. Observational research, technical forensics and customer interviews captured the needs, desires and frustrations of passengers and crew. These powerful insights were translated into refurbishment proposals that kept Angel’s fleets on lease.