Making the same journey twice as valuable.
“Working with Seymourpowell has been a great experience. They were able to provide us with expert help on all the different areas – brand, uniforms, website, stations, trains… everything.”
Challenge
Flytoget is Norway's high-speed airport railway service connecting Oslo Airport to Oslo Central Station. Faced with evolving competition and a need to procure new rolling stock, Flytoget required an impactful new brand experience to protect their position as Norway’s favourite customer service brand.
Insights
We created a strategic platform – ’The Flytoget DNA’ – to capture the magic behind the brand. Working closely with the team at Flytoget, auditing the end-to-end customer journey, we defined the purpose and values of the brand to create a clear strategic direction for every touchpoint of the customer experience.
Outcome
A complete refresh of the entire brand experience was delivered, creating tangible business uplift. This included the design of a new brand identity system and the design and development of Flytoget’s new high-speed trains. The work included the design of new station environments, ticket machines, gate-lines and way-finding systems. A new crew uniform was developed, as well as a full rollout of brand assets across the digital ecosystem and internal and external comms.
Client
Flytoget
