Stirling XP

Challenge

Stirling’s city centre was rarely considered a tourist destination, with its main tourist attractions - the National Wallace Monument and Stirling Castle - located outside of the city centre. The challenge for this project was to change that perception, by incentivising visitors to venture from these landmarks into the city centre.

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Insights

We partnered with Stirling Council and BT in order to meet the ambitions of a tech project which could transform the way people experience the city and position Stirling as a world class digital destination. The opportunity was to create an app which increases dwell time, highlights photogenic areas and encourages social sharing to redirect movement through the city and attract new audiences, ultimately boosting tourism spend.

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Outcome

The Stirling XP AR smartphone app is a project which sees Stirling become the first city in the world to create an augmented city environment. Through investing in BT fibre and 5G networks in 2021, Stirling boasts a cutting-edge connectivity infrastructure to match that of New York, London and Shanghai, amongst other major world cities. And Stirling will become the first city worldwide to deploy geospatial technology in a ‘city-wide’ project, creating a product not yet seen on this scale.

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The launched application features augmented technology, allowing users to see a whole new layer of information through a smartphone screen. Virtual signage responds to users’ needs, the city is transformed into an interactive game to explore and history is brought to life through three key functions which define the experience.