
Launching the interior of a spaceship in the midst of the pandemic.
3,900+ articles published & clips broadcast.
8.786 billion potential impressions across social media, editorial and broadcast.


Challenge
Virtual reality and the creation of a digital twin was central to designing the interior of the world’s first commercial spaceship. As the pandemic took hold, Virgin Galactic realised that a live press event would be impossible and they needed to find a new way to launch the cabin interior to a global audience.
Process
During the design of the spaceship interior, our team created a constantly-evolving digital twin of the spaceship interior which lived within a bespoke, immersive VR platform developed specifically for the project. This workflow was employed to facilitate collaborative working across multiple sites, to reduce the need for physical access to the prototype spaceship and to expedite decision-making during the iterative design phases.
The assets developed during this process — and the confidence built among the teams involved — made it feasible to react quickly to the global pandemic, to pivot away from the planned physical reveal event and to begin working towards a virtual reveal.
The team went on to develop a VIP VR experience for the Meta Quest headsets and a public-facing AR app which launched on iOS and Android app stores.
Client
Virgin Galactic
Capabilities
VR Experience Design
AR Experience Design
Digital Twin
App development and deployment
UX design
Film production
GGI Animation
Game Engine development
3D CAD rendering
Media campaign deployment

