
Digital and physical: working in harmony to improve our daily lives in an immersive brand installation.
The immersive installation was a huge success. It has played a large part in amplifying OPPO’s brand presence within the London design community and beyond.


Challenge
Global tech giant OPPO were launching their new European design studio and seeking to raise brand awareness within the territory. We were tasked with envisaging and building an immersive brand experience for the London Design Festival which brought to life the essence of OPPO and ensured guests left with a true understanding of the brand.
Insights
Despite being the fourth biggest smartphone manufacturer in the world, OPPO was still relatively unknown in the UK. We saw an opportunity to showcase the brand ethos and future thinking, whilst also building an interactive event around a two-metre-high, physical manifestation of the logo which could house the touchpoints.
Outcome
We envisaged, developed and built a multi-sensory, immersive brand installation at the London Design Festival. The concept was built (both metaphorically and literally!) within and around the OPPO brand mark to raise awareness and familiarity. Visitors could interact with six installations located within a series of staggered 3D components which made up a physical representation of the logo when viewed from the pavement. Guests could learn about OPPO’s multi-sensory approach to their design philosophy and future strategy, whilst having fun with the playful experiences at networking events.
Our Approach
Concept and Design
Inspired by the potential of generative AI and the global intrigue surrounding this technology, we created an immersive experience that blended hardware and software. The experience was designed to help visitors envision their future careers through a curated, interactive journey.
Immersive Experience
Visitors engaged with a bespoke hardware interface, participating in a diagnostic test that drew inspiration from learning type assessments. This quiz asked a series of interpersonal questions about their ambitions, learning characteristics, and aptitudes. Leveraging these insights, the AI generated an archetype using smart prompts. This process culminated in the creation of unique visual avatars that were then displayed large digital animated video walls.
Spatial Design
The RiseUp immersive experience was meticulously integrated within the broader context of the Knowledge 24 event, spanning across six interconnected areas. Our design ensured that the RiseUp zone complemented neighbouring spaces, maintaining a cohesive narrative throughout the exhibition. The central 'haven' space, surrounded by digital video walls displaying the avatars, provided a bright, optimistic, and inviting atmosphere amidst the bustling expo floor.
Visual and Interactive Elements
The interactive experience was enhanced by a bespoke controller with tactile controls, making AI more accessible and empowering users to take control of their future career. The overarching goal was to demystify AI, rendering it tangible and approachable. By providing hands-on experiences, we sought to educate and inspire curiosity about AI’s applications, helping visitors comprehend its potential impact on their future path in the work environment.
Totemic Takeaway
Each visitor received a printed version of their avatar. This personalised memento served as a reminder of their engagement with the RiseUp experience and their unique learning archetype. The takeaway was not only a keep sake but also a conversation starter, encouraging further discussion and interest in the RiseUp program long after the event.
Digital and physical: working in harmony to improve our daily lives in an immersive brand installation.









