In recognition, it won both a D&AD White Pencil in 2016 and a Cannes Lion Gold in 2016 supporting Fairphone’s profile and spreading the message for change even further than the product.

‍

‍

“Our approach to this whiskey, which is a limited edition, was to deliver a brand identity that embodies the product’s narrative, as well as the work invested in it. Seymourpowell has developed a character and spirit that fits dynamically into our premium portfolio.”

‍

‍

“Creating one global premium design for the Miller Genuine Draft brand presented many challenges. Seymourpowell unpicked the strategic complexity and delivered a fantastic portfolio design for the brand. From insightful strategy to brilliant creative through to production expertise to launch it globally. Seymourpowell surpassed expectations. They are true partners that we fully trust and are a pleasure to work with.”

– Ali Pickering, VP Global Miller Brands

‍

‍

“Creating one global premium design for the Miller Genuine Draft brand presented many challenges. Seymourpowell unpicked the strategic complexity and delivered a fantastic portfolio design for the brand. From insightful strategy to brilliant creative through to production expertise to launch it globally. Seymourpowell surpassed expectations. They are true partners that we fully trust and are a pleasure to work with.”