by design

WRITTEN BY Dick Powell

At Seymourpowell, design and innovation are, and always have been, completely inseparable. We’ve been striving to innovate in everything we do since the business was founded. Why? Because just looking great is not enough – our mantra at Seymourpowell, our cri de coeur, has always been Better by Design.

That means Better for People – you often hear them referred to as users, customers, passengers, visitors, consumers or markets. But, of course, these are real people: individuals with their own lived experiences, backgrounds, identities, beliefs, talents, challenges and passions… and that’s how one should always think of them, rather than simply as abstract and anonymous nouns!

Because what we’ve found is that closely melding brilliant clients, exceptionally creative designers and experienced design anthropologists with real people can produce valuable and powerful insights… little sparks which fire innovative ideas into life and from which Better breakthrough products, services and experiences emerge fully formed.

It also means Better for Business – what we do is not Art. It’s not self-expression. It’s not the self-indulgent, irrelevant opinion of some diva designer. No, this is about creating products, services and experiences which deliver increased sales, better value, bigger margins and, of course, more profit. Nor can we do this alone. Close and effective strategic relationships with your people: your engineers, your R&D team and your marketing team, because that’s what it takes to wrangle the glimmer of an idea from concept into reality with results which are Better for Business.

And too, it means Better for the World. Businesses can no longer hope that what they do is so good that they can get away with greenwashing away their guilty secrets. Why? Because before, it was government legislation which prodded them into action... now, it’s the people who pay for their services, products and experiences who are demanding Better.

And the more upstream you start, the more widespread and effective will be the downstream consequences for the world. That way, you can create new products and services which are conceived from the ground up to be sustainable, to be disassembled for a circular economy and which use responsibly-sourced materials and assembly. The further down the road you kick the sustainability can, the harder it becomes to make any sort of difference!

Being Better for People, Better for Business and Better for the World creates innovative products and services, that provide engaging and compelling experiences to meet people’s needs (and even their unmet latent needs). And that creates a significant edge over the competition; an edge which translates into better margins and better sales... it’s that simple.

In the next issue, we’ll be taking a deep dive into what ‘Better for People’ means in the context of 2023 social trends and we’ll be sharing the tips and techniques we’ve developed to help bake inclusivity into the design and innovation process.

We hope you’ll join us.

by design

WRITTEN BY Dick Powell

At Seymourpowell, design and innovation are, and always have been, completely inseparable. We’ve been striving to innovate in everything we do since the business was founded. Why? Because just looking great is not enough – our mantra at Seymourpowell, our cri de coeur, has always been Better by Design.

That means Better for People – you often hear them referred to as users, customers, passengers, visitors, consumers or markets. But, of course, these are real people: individuals with their own lived experiences, backgrounds, identities, beliefs, talents, challenges and passions… and that’s how one should always think of them, rather than simply as abstract and anonymous nouns!

Because what we’ve found is that closely melding brilliant clients, exceptionally creative designers and experienced design anthropologists with real people can produce valuable and powerful insights… little sparks which fire innovative ideas into life and from which Better breakthrough products, services and experiences emerge fully formed.

It also means Better for Business – what we do is not Art. It’s not self-expression. It’s not the self-indulgent, irrelevant opinion of some diva designer. No, this is about creating products, services and experiences which deliver increased sales, better value, bigger margins and, of course, more profit. Nor can we do this alone. Close and effective strategic relationships with your people: your engineers, your R&D team and your marketing team, because that’s what it takes to wrangle the glimmer of an idea from concept into reality with results which are Better for Business.

And too, it means Better for the World. Businesses can no longer hope that what they do is so good that they can get away with greenwashing away their guilty secrets. Why? Because before, it was government legislation which prodded them into action... now, it’s the people who pay for their services, products and experiences who are demanding Better.

And the more upstream you start, the more widespread and effective will be the downstream consequences for the world. That way, you can create new products and services which are conceived from the ground up to be sustainable, to be disassembled for a circular economy and which use responsibly-sourced materials and assembly. The further down the road you kick the sustainability can, the harder it becomes to make any sort of difference!

Being Better for People, Better for Business and Better for the World creates innovative products and services, that provide engaging and compelling experiences to meet people’s needs (and even their unmet latent needs). And that creates a significant edge over the competition; an edge which translates into better margins and better sales... it’s that simple.

In the next issue, we’ll be taking a deep dive into what ‘Better for People’ means in the context of 2023 social trends and we’ll be sharing the tips and techniques we’ve developed to help bake inclusivity into the design and innovation process.

We hope you’ll join us.

Indicators
Mireille Steinhage
Solar Empowerment

In an effort to bring renewable energy to those who need it, design graduate, Mireille Steinhage, has invented a self-heating, solar-powered blanket which is made from conductive yarn.

Studio Floris Schoonderbeek and Sweco
Local Food Systems

The Circle Farming project, from Studio Floris Schoonderbeek and Sweco, provides a comprehensive solution to bridge the gap between urban and rural food production. This community revolves around agricultural-circled fields and provides housing, nature, and recreation on the fringes of the green space.

Sunne by Marjan van Aubel
Designing with Sunlight

Sunne, by Marjan van Aubel, is a solar-powered, indoor light which stores, produces, and captures light. It harvests energy from the sun during the day: at night, it brings light inside.

Luma Arles Arts centre
No Space for Waste

Designed by Frank Gehry, the Luma Arles Arts centre in France has been clad with a progressive palette of locally produced, natural materials, including salt, algae, and sunflower waste.

Syntropia Re-FREAM
From Seed to Shoe

The Syntropia Re-FREAM project, initiated by Sophia Guggenberger and Eugenia Morpurgo, explores the regeneration of ecosystems through circular manufacturing, from 'seed to shoe'. The shoe's framework is unique, designed to be flexible and modular, made from bio-based materials harvested from one polycultural field.

Indicators
Nowhere
Combatting Inequity

A Metaverse meet-up platform has been designed to combat social inequalities which exist on other Web 3.0 platforms. Nowhere developers have designed the platform to remove barriers to access: you don't need an NFT or crypto wallet to join, thus reducing financial and technical requirements. The 3D voice chat feature increases the volume of a user's voice as they move closer to you, making contact more authentic and frictionless.

Soul Machines
The 'Digital Workforce'

Soul Machines is a personalized, AI-based simulation service with a Human OS platform. It features a patented 'Digital Brain' which helps deliver human and machine collaboration. It's designed to democratise the service industry, with digital 'people' placed in the WHO and New Zealand police.

SenseGlovel
Meta Touch

Wireless gloves from Dutch start-up, SenseGlove, let users feel the size, weight, texture and density of virtual objects when worn with VR headsets.

Institute of Digital Fashion
Avatar Representation

Research by Institute of Digital Fashion shows that people want more choices for diverse representation in online spaces. There are clear demands from consumers for: better accommodations (including text to accompany audio) and avatar customisation which takes into account bodily differences.

Indicators
Miele
Tech Repair

At the Salone del Mobile 2022, Miele's 'Longevity Lab' used an exploded installation to communicate the brand's inherited value around longevity. The brand celebrated their policy of keeping spare parts available for fifteen years after a home appliance is discontinued, encouraging everyone to care for and repair their home equipment.

Yamaha x ECAL
Reimagined Touchpoints

In a project with ECAL, Yamaha proposes an alternative approach to physical interaction with sound-play devices. Incorporating AI, live-streamed performances and ASMR, the students designed six new music players and accessories which offer a novel music listening experience, as well as physical appeal.

Paul Coenen
Mono Material

Paul Coenen folds a single sheet of steel to create furniture which is designed to be passed from generation to generation. The mono-material furniture and homeware collection offers superior durability through the use of stainless steel without the need for added coatings, adhesives or fasteners.

Disruptive Berlin
Anti-impulsive Consumerism

Disruptive Berlin offers its community an alternative lifestyle and perspective when it comes to consumerism. With an exclusive password-protected shopping area on their site and Instagram channel, they encourage consumers to question their potentially 'impulsive' decisions before buying new/ second-hand clothing.

Indicators
Bethany Williams
Stronger Together

Bethany Williams is building a practice that seeks to challenge the traditional fashion industry. From garments made from recycled book waste to collaborations with community projects, her work tackles social and environmental issues.

Yinka Ilori
Bright Spaces

Yinka Ilori opens his first a pop up retail store in Shoreditch. Featuring his signature colourful, bright motifs, the space is inspired by West African architecture and features his homeware products. The aim of the space is to explore how we can help customers connect, experience and discover.

Brothers Fearon Fabrication
Playful Furniture

Australian studio Brothers Fearon Fabrication creates funky and tactile aluminium furniture pieces, some with whimsical character faces, showcasing pure fun and enjoyment.

Modibodi
Menstruation for All

Modibodi's new All Gender Collection brings non-binary and transgender men into the conversation around menstruation. The campaign brings inclusive design to the forefront, through the LGBTQ+IA colour palette, and accessible design for all body types and genders.

Indicators
Jonathan Bocca
Curious Forms

Jonathan Bocca uses everyday materials (like paper) to craft strange animal-esque objects. Bridging the gap between sculpture and furniture, his otherworldly pieces take on a personality of their own, pushing the boundaries of traditional forms.

Strange Clay
Expect the Unexpected

Full of weird and wonderful delights, the Strange Clay Exhibition at the Hayward Gallery illustrates the tactile, sensual medium of clay and its endless possibilities: from fantastical creatures and uncanny representations of the everyday to expending the perception of ceramic objects.

Dopamine Land
Dopamine Land

A multi-sensory experience which combines media, technology and play, all in one place. It's an interactive museum which channels the limitless imagination of your inner child into reality.

Ka! Empathogenics
Edible Trips

Ka! Empathogenics are chews which are designed to help users handle moments of stress. It's the first ever natural empathogenic supplement, containing botanicals like Kanna, a South African psychoactive herb, which helps to boost energy, focus and creativity.

by design

WRITTEN BY Dick Powell

At Seymourpowell, design and innovation are, and always have been, completely inseparable. We’ve been striving to innovate in everything we do since the business was founded. Why? Because just looking great is not enough – our mantra at Seymourpowell, our cri de coeur, has always been Better by Design.

That means Better for People – you often hear them referred to as users, customers, passengers, visitors, consumers or markets. But, of course, these are real people: individuals with their own lived experiences, backgrounds, identities, beliefs, talents, challenges and passions… and that’s how one should always think of them, rather than simply as abstract and anonymous nouns!

Because what we’ve found is that closely melding brilliant clients, exceptionally creative designers and experienced design anthropologists with real people can produce valuable and powerful insights… little sparks which fire innovative ideas into life and from which Better breakthrough products, services and experiences emerge fully formed.

It also means Better for Business – what we do is not Art. It’s not self-expression. It’s not the self-indulgent, irrelevant opinion of some diva designer. No, this is about creating products, services and experiences which deliver increased sales, better value, bigger margins and, of course, more profit. Nor can we do this alone. Close and effective strategic relationships with your people: your engineers, your R&D team and your marketing team, because that’s what it takes to wrangle the glimmer of an idea from concept into reality with results which are Better for Business.

And too, it means Better for the World. Businesses can no longer hope that what they do is so good that they can get away with greenwashing away their guilty secrets. Why? Because before, it was government legislation which prodded them into action... now, it’s the people who pay for their services, products and experiences who are demanding Better.

And the more upstream you start, the more widespread and effective will be the downstream consequences for the world. That way, you can create new products and services which are conceived from the ground up to be sustainable, to be disassembled for a circular economy and which use responsibly-sourced materials and assembly. The further down the road you kick the sustainability can, the harder it becomes to make any sort of difference!

Being Better for People, Better for Business and Better for the World creates innovative products and services, that provide engaging and compelling experiences to meet people’s needs (and even their unmet latent needs). And that creates a significant edge over the competition; an edge which translates into better margins and better sales... it’s that simple.

In the next issue, we’ll be taking a deep dive into what ‘Better for People’ means in the context of 2023 social trends and we’ll be sharing the tips and techniques we’ve developed to help bake inclusivity into the design and innovation process.

We hope you’ll join us.

by design

WRITTEN BY Dick Powell
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At Seymourpowell, design and innovation are, and always have been, completely inseparable. We’ve been striving to innovate in everything we do since the business was founded. Why? Because just looking great is not enough – our mantra at Seymourpowell, our cri de coeur, has always been Better by Design.

That means Better for People – you often hear them referred to as users, customers, passengers, visitors, consumers or markets. But, of course, these are real people: individuals with their own lived experiences, backgrounds, identities, beliefs, talents, challenges and passions… and that’s how one should always think of them, rather than simply as abstract and anonymous nouns!

Because what we’ve found is that closely melding brilliant clients, exceptionally creative designers and experienced design anthropologists with real people can produce valuable and powerful insights… little sparks which fire innovative ideas into life and from which Better breakthrough products, services and experiences emerge fully formed.

It also means Better for Business – what we do is not Art. It’s not self-expression. It’s not the self-indulgent, irrelevant opinion of some diva designer. No, this is about creating products, services and experiences which deliver increased sales, better value, bigger margins and, of course, more profit. Nor can we do this alone. Close and effective strategic relationships with your people: your engineers, your R&D team and your marketing team, because that’s what it takes to wrangle the glimmer of an idea from concept into reality with results which are Better for Business.

And too, it means Better for the World. Businesses can no longer hope that what they do is so good that they can get away with greenwashing away their guilty secrets. Why? Because before, it was government legislation which prodded them into action... now, it’s the people who pay for their services, products and experiences who are demanding Better.

And the more upstream you start, the more widespread and effective will be the downstream consequences for the world. That way, you can create new products and services which are conceived from the ground up to be sustainable, to be disassembled for a circular economy and which use responsibly-sourced materials and assembly. The further down the road you kick the sustainability can, the harder it becomes to make any sort of difference!

Being Better for People, Better for Business and Better for the World creates innovative products and services, that provide engaging and compelling experiences to meet people’s needs (and even their unmet latent needs). And that creates a significant edge over the competition; an edge which translates into better margins and better sales... it’s that simple.

In the next issue, we’ll be taking a deep dive into what ‘Better for People’ means in the context of 2023 social trends and we’ll be sharing the tips and techniques we’ve developed to help bake inclusivity into the design and innovation process.

We hope you’ll join us.

Indicators
Nowhere
Combatting Inequity

A Metaverse meet-up platform has been designed to combat social inequalities which exist on other Web 3.0 platforms. Nowhere developers have designed the platform to remove barriers to access: you don't need an NFT or crypto wallet to join, thus reducing financial and technical requirements. The 3D voice chat feature increases the volume of a user's voice as they move closer to you, making contact more authentic and frictionless.

CES Page 07

Soul Machines
The 'Digital Workforce'

Soul Machines is a personalized, AI-based simulation service with a Human OS platform. It features a patented 'Digital Brain' which helps deliver human and machine collaboration. It's designed to democratise the service industry, with digital 'people' placed in the WHO and New Zealand police.

CES Page 08

SenseGlovel
Meta Touch

Wireless gloves from Dutch start-up, SenseGlove, let users feel the size, weight, texture and density of virtual objects when worn with VR headsets.

CES Page 09

Institute of Digital Fashion
Avatar Representation

Research by Institute of Digital Fashion shows that people want more choices for diverse representation in online spaces. There are clear demands from consumers for: better accommodations (including text to accompany audio) and avatar customisation which takes into account bodily differences.

CES Page 10

Indicators
Miele
Tech Repair

At the Salone del Mobile 2022, Miele's 'Longevity Lab' used an exploded installation to communicate the brand's inherited value around longevity. The brand celebrated their policy of keeping spare parts available for fifteen years after a home appliance is discontinued, encouraging everyone to care for and repair their home equipment.

CES Page 12

Yamaha x ECAL
Reimagined Touchpoints

In a project with ECAL, Yamaha proposes an alternative approach to physical interaction with sound-play devices. Incorporating AI, live-streamed performances and ASMR, the students designed six new music players and accessories which offer a novel music listening experience, as well as physical appeal.

CES Page 13

Paul Coenen
Mono Material

Paul Coenen folds a single sheet of steel to create furniture which is designed to be passed from generation to generation. The mono-material furniture and homeware collection offers superior durability through the use of stainless steel without the need for added coatings, adhesives or fasteners.

CES Page 14

Disruptive Berlin
Anti-impulsive Consumerism

Disruptive Berlin offers its community an alternative lifestyle and perspective when it comes to consumerism. With an exclusive password-protected shopping area on their site and Instagram channel, they encourage consumers to question their potentially 'impulsive' decisions before buying new/ second-hand clothing.

CES Page 15

Indicators
Bethany Williams
Stronger Together

Bethany Williams is building a practice that seeks to challenge the traditional fashion industry. From garments made from recycled book waste to collaborations with community projects, her work tackles social and environmental issues.

CES Page 17

Yinka Ilori
Bright Spaces

Yinka Ilori opens his first a pop up retail store in Shoreditch. Featuring his signature colourful, bright motifs, the space is inspired by West African architecture and features his homeware products. The aim of the space is to explore how we can help customers connect, experience and discover.

CES Page 18

Brothers Fearon Fabrication
Playful Furniture

Australian studio Brothers Fearon Fabrication creates funky and tactile aluminium furniture pieces, some with whimsical character faces, showcasing pure fun and enjoyment.

CES Page 19

Modibodi
Menstruation for All

Modibodi's new All Gender Collection brings non-binary and transgender men into the conversation around menstruation. The campaign brings inclusive design to the forefront, through the LGBTQ+IA colour palette, and accessible design for all body types and genders.

CES Page 20

Indicators
Jonathan Bocca
Curious Forms

Jonathan Bocca uses everyday materials (like paper) to craft strange animal-esque objects. Bridging the gap between sculpture and furniture, his otherworldly pieces take on a personality of their own, pushing the boundaries of traditional forms.

CES Page 22

Strange Clay
Expect the Unexpected

Full of weird and wonderful delights, the Strange Clay Exhibition at the Hayward Gallery illustrates the tactile, sensual medium of clay and its endless possibilities: from fantastical creatures and uncanny representations of the everyday to expending the perception of ceramic objects.

CES Page 23

Dopamine Land
Dopamine Land

A multi-sensory experience which combines media, technology and play, all in one place. It's an interactive museum which channels the limitless imagination of your inner child into reality.

CES Page 24

Ka! Empathogenics
Edible Trips

Ka! Empathogenics are chews which are designed to help users handle moments of stress. It's the first ever natural empathogenic supplement, containing botanicals like Kanna, a South African psychoactive herb, which helps to boost energy, focus and creativity.

CES Page 25

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At Seymourpowell, design and innovation are, and always have been, completely inseparable. We’ve been striving to innovate in everything we do since the business was founded. Why? Because just looking great is not enough – our mantra at Seymourpowell, our cri de coeur, has always been Better by Design.

That means Better for People – you often hear them referred to as users, customers, passengers, visitors, consumers or markets. But, of course, these are real people: individuals with their own lived experiences, backgrounds, identities, beliefs, talents, challenges and passions… and that’s how one should always think of them, rather than simply as abstract and anonymous nouns!

Because what we’ve found is that closely melding brilliant clients, exceptionally creative designers and experienced design anthropologists with real people can produce valuable and powerful insights… little sparks which fire innovative ideas into life and from which Better breakthrough products, services and experiences emerge fully formed.

It also means Better for Business – what we do is not Art. It’s not self-expression. It’s not the self-indulgent, irrelevant opinion of some diva designer. No, this is about creating products, services and experiences which deliver increased sales, better value, bigger margins and, of course, more profit. Nor can we do this alone. Close and effective strategic relationships with your people: your engineers, your R&D team and your marketing team, because that’s what it takes to wrangle the glimmer of an idea from concept into reality with results which are Better for Business.

And too, it means Better for the World. Businesses can no longer hope that what they do is so good that they can get away with greenwashing away their guilty secrets. Why? Because before, it was government legislation which prodded them into action... now, it’s the people who pay for their services, products and experiences who are demanding Better.

And the more upstream you start, the more widespread and effective will be the downstream consequences for the world. That way, you can create new products and services which are conceived from the ground up to be sustainable, to be disassembled for a circular economy and which use responsibly-sourced materials and assembly. The further down the road you kick the sustainability can, the harder it becomes to make any sort of difference!

Being Better for People, Better for Business and Better for the World creates innovative products and services, that provide engaging and compelling experiences to meet people’s needs (and even their unmet latent needs). And that creates a significant edge over the competition; an edge which translates into better margins and better sales... it’s that simple.

In the next issue, we’ll be taking a deep dive into what ‘Better for People’ means in the context of 2023 social trends and we’ll be sharing the tips and techniques we’ve developed to help bake inclusivity into the design and innovation process.

We hope you’ll join us.

Indicators
Nowhere
Combatting Inequity

A Metaverse meet-up platform has been designed to combat social inequalities which exist on other Web 3.0 platforms. Nowhere developers have designed the platform to remove barriers to access: you don't need an NFT or crypto wallet to join, thus reducing financial and technical requirements. The 3D voice chat feature increases the volume of a user's voice as they move closer to you, making contact more authentic and frictionless.

CES Page 07

Soul Machines
The 'Digital Workforce'

Soul Machines is a personalized, AI-based simulation service with a Human OS platform. It features a patented 'Digital Brain' which helps deliver human and machine collaboration. It's designed to democratise the service industry, with digital 'people' placed in the WHO and New Zealand police.

CES Page 08

SenseGlovel
Meta Touch

Wireless gloves from Dutch start-up, SenseGlove, let users feel the size, weight, texture and density of virtual objects when worn with VR headsets.

CES Page 09

Institute of Digital Fashion
Avatar Representation

Research by Institute of Digital Fashion shows that people want more choices for diverse representation in online spaces. There are clear demands from consumers for: better accommodations (including text to accompany audio) and avatar customisation which takes into account bodily differences.

CES Page 10

Indicators
Miele
Tech Repair

At the Salone del Mobile 2022, Miele's 'Longevity Lab' used an exploded installation to communicate the brand's inherited value around longevity. The brand celebrated their policy of keeping spare parts available for fifteen years after a home appliance is discontinued, encouraging everyone to care for and repair their home equipment.

CES Page 12

Yamaha x ECAL
Reimagined Touchpoints

In a project with ECAL, Yamaha proposes an alternative approach to physical interaction with sound-play devices. Incorporating AI, live-streamed performances and ASMR, the students designed six new music players and accessories which offer a novel music listening experience, as well as physical appeal.

CES Page 13

Paul Coenen
Mono Material

Paul Coenen folds a single sheet of steel to create furniture which is designed to be passed from generation to generation. The mono-material furniture and homeware collection offers superior durability through the use of stainless steel without the need for added coatings, adhesives or fasteners.

CES Page 14

Disruptive Berlin
Anti-impulsive Consumerism

Disruptive Berlin offers its community an alternative lifestyle and perspective when it comes to consumerism. With an exclusive password-protected shopping area on their site and Instagram channel, they encourage consumers to question their potentially 'impulsive' decisions before buying new/ second-hand clothing.

CES Page 15

Indicators
Bethany Williams
Stronger Together

Bethany Williams is building a practice that seeks to challenge the traditional fashion industry. From garments made from recycled book waste to collaborations with community projects, her work tackles social and environmental issues.

CES Page 17

Yinka Ilori
Bright Spaces

Yinka Ilori opens his first a pop up retail store in Shoreditch. Featuring his signature colourful, bright motifs, the space is inspired by West African architecture and features his homeware products. The aim of the space is to explore how we can help customers connect, experience and discover.

CES Page 18

Brothers Fearon Fabrication
Playful Furniture

Australian studio Brothers Fearon Fabrication creates funky and tactile aluminium furniture pieces, some with whimsical character faces, showcasing pure fun and enjoyment.

CES Page 19

Modibodi
Menstruation for All

Modibodi's new All Gender Collection brings non-binary and transgender men into the conversation around menstruation. The campaign brings inclusive design to the forefront, through the LGBTQ+IA colour palette, and accessible design for all body types and genders.

CES Page 20

Indicators
Jonathan Bocca
Curious Forms

Jonathan Bocca uses everyday materials (like paper) to craft strange animal-esque objects. Bridging the gap between sculpture and furniture, his otherworldly pieces take on a personality of their own, pushing the boundaries of traditional forms.

CES Page 22

Strange Clay
Expect the Unexpected

Full of weird and wonderful delights, the Strange Clay Exhibition at the Hayward Gallery illustrates the tactile, sensual medium of clay and its endless possibilities: from fantastical creatures and uncanny representations of the everyday to expending the perception of ceramic objects.

CES Page 23

Dopamine Land
Dopamine Land

A multi-sensory experience which combines media, technology and play, all in one place. It's an interactive museum which channels the limitless imagination of your inner child into reality.

CES Page 24

Ka! Empathogenics
Edible Trips

Ka! Empathogenics are chews which are designed to help users handle moments of stress. It's the first ever natural empathogenic supplement, containing botanicals like Kanna, a South African psychoactive herb, which helps to boost energy, focus and creativity.

CES Page 25