Smart survival, inspired by experts.
Winner: Gold iF Award, 2015.
Challenge
Kolon Sport asked us to design the latest iteration of their Lifetech series of jackets, which are renowned for showcasing the company’s pioneering approach to innovation.
Our brief was to create a jacket system which applied the latest technologies in creative ways to meet the most essential of human needs such as shelter, warmth and communication. The objective was to create a genuinely lifesaving jacket system for polar environments which would then act as a showpiece for the brand.
Insights
The jacket's design and features are directly influenced by extensive research and interviews which we carried out with extreme survival experts. We worked closely with mountaineers, ski guides and polar explorers to understand the immediate challenges of these environments. We also looked beyond the obvious and spoke to experts from left of field, including a Professor of Human Thermodynamics, an ex-UK Special Forces operative and an Airport Firefighter, more familiar with extreme heat than polar conditions.
This research led to hidden insights which were invaluable and led to genuinely innovative and lifesaving features in our Lifetech series jacket.
Client
Kolon Sport
Capabilities
Expert Interviews
White Space Innovation Strategy
Innovation Workshops & Sprints
Visual Language Strategy
Technical Forensics
New Product Innovation & Development
Industrial Design & Development
Rapid Prototyping & Development
First-Off Product Prototyping
Manufacturing Knowledge
Supplier Engagement