silent pool distillers

creating a brand identity for an artisan gin

Silent Pool Distillers was the dream of a group of individuals drawn together by a common passion for the precision and innovation of craft distilling. We helped turn their vision into a reality.

There has been somewhat of a ‘gin renaissance’ of late, accounting for 61% of the total UK white spirit market’s value. When Silent Pool Distillery approached us with their aspiration to create an artisan gin distilled in the historic Surrey Downs, we felt compelled to be a part of creating something extra special in the category.

Our first task was to create the company brand identity, capturing the passion and spirit of the fledgling distillery and the Silent Pool, a nearby lake of natural spring water used to distill their fine spirits and steeped in myth and legend.

The Silent Pool itself was not only a key source of inspiration for the branding, but also for the beautifully crafted bottle we created for Silent Pool Gin, the flagship product for the distillers.

In order to appeal to gin aficionados and bartenders alike we ensured the packaging stood out from competitors, expressed the premium quality of the liquid and captured the evocative mythology of the Silent Pool.

The intricate copper illustrations entwine elements of the 24 botanicals used to create the gin, the distillery’s beloved copper Holstein still, and the legendary spirit of a doomed maiden said to have been pursued into the pool by Prince John.

The result is a multi award winning design with complex flavour combinations and a truly one of-a-kind gin.