Reckitt Benckiser

identifying with consumers

When it comes to sore throats, people trust lozenges; according to Reckitt Benckiser, it’s the remedy three quarters of us reach for. 

Most lozenge brands fall into one of two camps: sweets that lubricate without any real medical benefit, and medicine that works but tastes unpleasant. 

Strepsils’ combination of medicine and soothing flavours gives them a genuine point of difference. They needed their brand packaging to make this obvious to consumers.

We anchored our work in this simple thought for the brand design — real medicine plus real relief that tastes good— which fed into our design strategy and sparked our creative approach.

The new extractable Branding features a Strepsils ‘S’ intersecting a circular lozenge shape. With medical silver in one half, and deep soothing tones on the other (a different colour for each variant), the mark brings together the unique double benefit of the brand.

This new mark, together with clear messaging hierarchy on the pack, communicates Strepsils’ benefits at a glance, whilst making the whole range much easier to navigate.

Launched in 2010, our new brand packaging is now the face of Strepsils across 160 countries.

To find out more about the work we do, take a look at our branding page.